Saleem is a social awareness application and responsive website that aim's to make the user's daily activities safer by introducing information related to their environment. Utilizing the concept of social trust to fight information overload and miss information.
The problem:
We want to be more aware of our environment, to safely navigate it but too much information can distort our sense of safety and trust. So how can we provide better situational awareness without informational overload?
The goal:
We would like to provide the user with situational information related to their surroundings; Without distorting their sense of safety and providing them with better tools to assess the validity of the information provided.
The responsibilities:
My responsibilities include Conducting interviews, digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Users are looking for safety through situational awareness, but misleading information and information overload can create situational anxiety.
I have conducted user interviews and created empathy maps to understand the users Iβm designing for and their needs.
A primary user group identified through the research was working adults who moved to a new city or were worried about their environment.
Janette is a busy working adult who wants to be more aware of her environment because she is in a new city and wants to stay safe.
Life is too short to spend it worrying
The goal of the user journey is to create better situational awareness without the anxiety resulting from overwhelming untrusted information.
Taking the time to draft iterations of each screen of the app. Ensuring the elements making it to digital wireframes are well-suited to address the user pain points. As the initial design phase continued, I made sure to base the screen designs on the feedback and findings from the user research.
- Trust taps to show the level of trust in the information voted by the users.
- The closer the user to the event location, the higher their rate.
- Notifications only for user-selected posts.
Conducting one round of usability study helped guide the designs from wireframes to mockups, revealing refinement points.
Based on the usability study findings, the user is looking for different types of posts that include accidents, roadblocks, incidents, and events. Which in return lowers the user's expectancy of incidents thus anxiety levels. Also having clearer information related to the post help the user better assess the situation.
The final high-fidelity prototype presented a cleaner user flow that met the user's needs for stress-less information. Also, the use of progressive enhancement helped utilize the extra real estate.
The app makes users feel more aware without overloading them, and the trust bar makes it easy to navigate misinformation.
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One quote from peer feedback:
βI don't feel anxious when I use itβ
I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the appβs designs.